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2015 Sovev Tel-Aviv

Pic2Go Activity Highlights

  • Event date: 2-October-2015
  • This is the largest cycling event in Israel!
  • Pic2Go 2d barcodes placed on bike plates for automated photo-tagging
  • Activity sponsored by Gillette Israel
  • 51,000 photos taken at the event
  • 3,780 participants posted (branded) photos to Facebook
  • See barcodes-identification on photos – here

Social Media Impact

  • 3.79 Million Impressions
  • 113,000 Facebook Likes
  • 9,000 Facebook comments
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