One of the main challenges of endurance events sponsorship is measuring the ROI (Return On Investment).
As marketing goals for such sponsorship are usually set to - raise brand awareness, strengthen brand image and generate emotional connection - the ability to accurately measure those is not trivial (especially not in a short time-frame).
One of the advantages of brands implementing the Sponsored Race Photography model - is that for a competitive cost they can significantly boost those goals. Instant Social Sharing of athletes branded photos - generates huge reach, boosts awareness and strengthens the emotional between the brand and the athletes.
At the same time - one additional key advantage of Sponsored Race Photography is the option to accurately measure the results, and provide quick visibility into the sponsorship ROI.
Online performance dashboard is nothing new for us at Pic2Go - offering our clients with rich info about their Sponsored Race Photography results.
We are now excited to introduce our next generation of performance dashboard - including a brand new Insights section.
The new section includes new metrics retrieved directly from Facebook: