Pic2Go Sponsored Race Photography at Jerusalem Marathon 2014 – Sponsored by Gillette

Pic2Go racing bib recognition software and social photo-sharing solution will be used at Jerusalem Marathon 2014 with the sponsorship of Gillette.

The International Jerusalem Marathon will be held on March 21, 2014. Jerusalem Marathon is a spectacular one which challenges the runners while exposing them to magnificent views and Jerusalem's unique culture.The marathon includes both competitive and amateur courses : complete marathon – 42 km, half marathon – 21 km, 10 km race, 5 km race, racing for a Cause - 800 m.

Pic2Go - Jerusalem Marathon 2014

This year - Pic2Go operation will be sponsored by Gillette.
Gillette has been sponsoring Pic2Go activations for the 3rd year in a row in various sporting events, and this is the first year to sponsor Pic2Go at Jerusalem Marathon.

Pic2Go technology makes use of special 2D barcodes printed on runners bibs. Pic2Go uses automatic racing bib recognition software for fast photo-tagging during the race. Athletes registering to the service would have their marathon photos posted automatically to their Facebook timeline - carrying sponsor's branding.

Pic2Go Barcode on Bib
Pic2Go 2D Barcode on Race Bib

Pic2Go solution is most effective for marathon sponsors. While athletes get their photos posted to Facebook for free, the photos will include sponsor's branding and reach hundreds of thousands of athletes' Facebook-friends.

Leading brands and sponsors using Pic2Go sponsored race photography solution include - Samsung, Nike, Adidas, Vodafone, The North Face, HI-Tec and many others.

For more info on Pic2Go for Sports Events visit http://www.pic2gousa.com//sports

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