November 25, 2015
The very first San Diego USA Half Marathon
was held on November 21. Race coordinators called the race “The ‘Boston’ of Half Marathons” and proclaimed the race “was developed to encourage recreational runners to set new fitness goals and challenges for themselves.”
2,400 runners ran through the streets of beautiful San Diego for 13.1 miles, on Saturday Nov-21st.
Runner Buzz Media
in conjunction with Pic2Go USA
, offered free race photos to participants of the Invitational.
Runners shared their photos on Facebook via Pic2Go app produced an impressive Social Engagement & Reach including - 500,000 impressions, 25,000 likes and 2,500 comments!
Many participants were thrilled with the photos, leaving comments on USA Half Marathon’s Facebook page
showing their appreciation -
“Thank you so much for capturing one of my favorite runs!! And for free! Thank you also for timer 155 who was so inspirational and supportive. Can't wait for next years run!”
one participant commented on the USA Half Marathon Facebook page.
“I got mine and I totally love them all! Thanks for the free pictures, the quality is super neat!”
another Facebook user added.
makes use of patent-pending 2D barcode technology added to race bibs to automate race photos tagging and enable same-day publishing of branded photos to race participants' Facebook profiles.