Getting Repeat Racers: How to Create an Unforgettable Participant Experience

Planning a marathon or similar event is an incredible endeavor, one that includes securing city permits, renting equipment, finding sponsors and so much more. You want your event to be both safe and profitable — but you also want to create an unforgettable e

5 Ideas for Securing Active Lifestyle Brands as your Race Sponsors

The health and fitness industry is booming, driven by a generation of adults that have both the desire to remain active and the disposable income needed to pay for equipment, apparel, excursions and more. Around these active adults has grown an industry of act

5 Reasons Endurance Event Sponsors Should Consider Sponsoring Free Race Photos

According to Eventbrite, two of the best ways to increase brand awareness is through sponsorship and social media. Thus, choosing a sponsorship platform that includes social media is a no brainer. “Standard” race sponsorship methods like providing running

Why Offering Free Race Photos is Your Next Best Move

In the 21st Century, Marathons, Triathlons and OCR events are not just about the competition, a race is an experience. Endurance events now have a new goal: providing a pleasurable experience for participants. Increasing attendance at such events, is due impar

2016 Vodafone Malta Marathon to be using Pic2Go (once again)

2016 Vodafone Malta Marathon has selected to implement Pic2Go’s Sponsored Race Photography service this year once again. “For the 7th consecutive year we have registered an increase in the number of participants, we shouldlook have about 4,400. Fro

Endurance Events, Marketing Strategies and the #Hashtag

“As ridiculous as hashtags might seem to marketing veterans who remember a time before Twitter and Facebook, the younger generation and potential customers/clients don’t. To them, using hashtags is as natural and common as typing their query into the searc

Pic2Go Spotlight: McDonald’s 5K—Women Run

Since it’s commencement in 2011, the McDonald’s 5K—Women Run has become the largest women’s race in Latin America, with over 65,000 women participating in 16 different cities in the region. The races were first organized as charity events, sponsored by

Pic2Go – Photography Partner for Michelle Kakade on The Great India Quadrilateral Run

Michelle Kakade, a 46 year old mother of two, had everything she wanted; a great education, a loving husband, beautiful children and a wonderful life all-in-all. But, she always wanted more from her life. From setting 3 Limca Book of Records for ‘Highest Num

Pic2Go Spotlight: The Košice Peace Marathon

The International Košice Peace Marathon, which takes place every October in Slovakia, recently achieved its highest level of participation since its launch in 1924. It is the oldest existing marathon in Europe and is almost as old as the Boston Marathon! The

The Global Health-Kick: Increased Interest in Fitness is Changing the Value of Endurance Sponsorship

Exercising and increased fitness have become trends in recent years and are partially responsible for the expansion of the global fitness industry, and specifically the Endurance Events industry. The socioeconomic status of fitness seekers, combined with the p